POPOVA IS FASHION FROM BERLIN, MADE BY JULIA TIETZE. POPOVA IS ENERGY, DYNAMIC AND SEXY BUT LINEAR. IT IS DESIGN THAT INSINUATES ITSELF INTO OUR PSYCHES, THAT ILLUSTRATES OUR MOVEMENTS. IT IS INSPIRING FASHION WITH A DRIVE FOR ACTIVE MINDS. JUIA TIETZE CREATES HER SHORT RUNS AND SINGLE PIECES MAINLY OUT OF NATURAL MATERIALS WITH AN EMPHASIS ON UNIQUENESS AND TRANSPARENCY IN THE CREATIVE PROCESS. POPOVA IS THE SYMBIOSIS OF THE EXPERIMENTAL AND CASUAL, OF THE SERIOUS AND STAID AND THE EXPRESSIVE, ALWAYS WITH A WINK.